ViralSlides
TikTok slideshow template

This vs That TikTok Slideshow Template

Compare two options and make the winner obvious.

6–8 slides · 1080×1920 · ready to post

Updated

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Focusly example slideshow (AI focus planner), slide 1 of 3: Cover: “To-do lists vs time blocking.” with a sticky note and a planner
Focusly, bold poster style

Comparisons match how people actually decide — by weighing options. A clear head-to-head helps viewers self-select, and when your pick wins on the criteria that matter, the post does the selling for you.

Example: Focusly

A this vs that carousel in the bold poster style, for a ai focus planner.

Focusly example slideshow (AI focus planner), slide 1 of 3: Cover: “To-do lists vs time blocking.” with a sticky note and a plannerFocusly example slideshow (AI focus planner), slide 2 of 3: “One of them actually works.” with a color-blocked plannerFocusly example slideshow (AI focus planner), slide 3 of 3: “Block your day in Focusly.” with an alarm clock

Best for

  • Positioning against an alternative
  • Buying-decision content
  • “Which one should I pick?” searches

Example hooks

Opening lines that stop the scroll. ViralSlides writes fresh ones for your topic.

“I tried both so you don’t have to”
“which one actually wins”
“the difference is bigger than you think”
“stop guessing — here’s the honest take”

How the slides flow

  1. 1
    Hook
    Name the matchup and the stakes.
  2. 2
    Criteria
    Compare on one axis per slide.
  3. 3
    Verdict
    Declare the winner and why.
  4. 4
    CTA
    Point to the winner / your link.

How to write a good one

  • Pick a matchup the viewer is really deciding between, not a fight your product wins by default.
  • Compare on one criterion per slide (time, cost, effort) and score both sides fairly.
  • Give a verdict. “It depends” is honest but ends the post flat, so say who should pick which.

What makes it fall flat

  • Naming another company’s product to beat it. Compare approaches instead: spreadsheet vs app, morning vs evening.
  • Rigging the criteria. Viewers notice when only one side gets its strengths listed.

A this vs that slideshow, written out

A planner app compares two ways to plan a day. Format: This vs That, 7 slides. An illustrative draft to adapt, not a real account’s post.

  1. Slide 1To-do lists vs time blocking: I tried both for a month
  2. Slide 2Setup: a list takes 2 minutes, a time-blocked day takes 10
  3. Slide 3Getting started: lists win, no thinking required
  4. Slide 4Finishing big tasks: time blocking, clearly
  5. Slide 5Handling surprises: lists bend, blocks break
  6. Slide 6Verdict: lists for errands, blocks for deep work
  7. Slide 7I plan both in one app now, link in bio

Caption: the planning method that works depends on what you need to finish

Where the this vs that format works

It is one of the recommended formats in these 3 playbooks, each with an opening hook written for the niche:

Ideas built on this format

FAQ

Should I always make my product win?

Be honest — win on the criteria that genuinely matter to your audience. Credibility converts.

Can I compare features, not brands?

Yes — “free vs paid,” “old way vs new way,” anything with two sides works.

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Give a topic and ViralSlides writes the hook, captions, and on-brand slides — ready to post to TikTok and Instagram.

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