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PlaybookSep 24, 20266 min readBy ViralSlides team

Reading comments during warm-up: open, scroll, close

Plenty of people open a comment thread, read a few replies and close it without typing anything. Here is why that quiet habit belongs in a warm-up, and why liking everything does not.

On short-form apps the comments are often half the content. A video makes a claim, and the real entertainment is the thread underneath arguing about it. So people open comments constantly, read a handful, and close them again, usually without writing anything.

It is one of the most common things people do on TikTok and Instagram, and one of the things naive automation almost never does.

What reading comments looks like

The habit is simple:

  1. Something in a video raises a question, or the like count looks interesting.
  2. The viewer taps the comment icon and the sheet slides up.
  3. They read the top few comments, maybe scroll a bit to see more.
  4. They swipe the sheet away and carry on with the feed.

No reply. Often no like on a comment either. Just reading.

Because it does not produce any visible output, this is easy to forget when you are thinking about warm-up. But it is part of how an ordinary person uses the app, and a warm-up is an attempt to look like an ordinary person.

Why it belongs in a warm-up

TikTok does not publish what it looks at when judging new accounts, so we will not pretend to know how much comment reading counts for. The case for including it is simpler than that:

  • It is common. Real users open comment threads regularly. An account that never does is missing a normal behaviour.
  • It is passive. Reading does not create anything, so there is no risk of saying something odd or spammy while the account is new.
  • It takes time. A session with a few comment threads in it has a more natural rhythm than one that is nothing but swipes.

In our warm-up mix, comment reading is a small share of actions, not a large one. The overall balance is described in what an automated warm-up ramp looks like.

Why liking everything looks wrong

The opposite mistake is common among people warming up by hand. They know engagement matters, so they like every video they watch and every comment they read. It feels productive.

It is also not what people do. Real engagement is selective:

  • Most videos, including ones watched to the end, get no like.
  • Most comment threads get read, not replied to.
  • Following happens rarely, and usually after seeing several posts from the same creator.

An account with a like on nearly every post is doing something a person would not do. Fewer, more selective likes on content in your niche are both more ordinary and more useful for shaping what the feed shows you.

How Autopilot reads comments

When a warm-up session includes a comment read, Autopilot:

  • Looks for the comment button on the current post. If it cannot find it, it skips the action instead of tapping where the button usually sits.
  • Opens the comment sheet and lets it settle.
  • Scrolls through part of the thread with varied pauses, as if reading.
  • Swipes the sheet closed and returns to the feed.

It does not write comments and does not reply to anyone. On TikTok it also skips comment threads on sponsored posts, for the reasons in why a warm-up account should skip ads.

The comment button is labelled differently depending on the phone's language, which is covered in does your phone's language matter for warm-up.

Comments are free research

There is a side benefit for app marketers. The comment threads in your niche are one of the best sources of hook ideas you will find. People say, in their own words, what they are confused about, what they wish existed and what annoyed them about the video.

When you are warming an account by hand, it is worth keeping a note open:

  • Questions that come up again and again are ready-made first slides.
  • Complaints about existing apps point at the angle your slideshow should take.
  • The exact phrasing people use is often better than anything you would write.

Those notes feed straight into your content. The hook patterns for app installs post shows how to turn a common question into an opening slide.

Should you comment during warm-up at all?

For the first days, we would not. Commenting is an active, visible behaviour, and a brand new account leaving comments quickly can look like the kind of account that exists to leave comments. Once the account has some ordinary history and is posting, replying to comments on your own posts is a normal and useful thing to do, by hand.

Writing comments on other people's content later on is your call. If you do, write them yourself, make them specific to the post, and keep the number low. Generic comments at volume are a pattern people and platforms recognise.

A manual checklist

If you are warming up an account yourself, a session might include:

  • A few minutes of scrolling and watching as the main activity.
  • Two or three comment threads opened, skimmed and closed.
  • A small number of likes, mostly on posts in your niche.
  • No comments written, no ads engaged with, few or no follows.

The full day-by-day plan is in how to warm up a TikTok account. If your account is already posting and stuck at zero, start with the 0-view fixer instead, because a throttled account needs a different response.

The caveat

Autopilot automates this on your own iPhone, but automation of any kind breaks TikTok's and Instagram's terms of service. Realistic behaviour lowers the obvious signals. It does not make the practice permitted, and it does not guarantee an account survives.

#account warm-up#comments#engagement#tiktok

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